“While in 2020 the pandemic issue hit our industry and still continues to affect the sector, local potato consumption has been increasing and we expect it to continue to do so. We have a 95% penetration in Colombian households and it is the second most important product in the family basket after rice. We also expect that exports will continue to increase and improve projections for the rest of the year."

Germán Palacio Vélez

General Manager Fedepapa.

“A thousand thanks! For the support, the ideas and the detailed follow up on everything. and the detailed follow up of everything. The management was super, you make things happen things happen and you work very well with the team to achieve team to meet the goals, which is very important at the end when we see the results. is super important at the end when we see the results.

Viviana Estupiñán

FNFP Marketing Director.

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success story with Prepara La Papa

Problem

The National Potato Promotion Fund (FNFP) and Fedepapa must increase per capita potato consumption in Colombian households during the 2020-2021 period.

Solution

Potatoes are so good that they become an adjective to exalt the human quality of people; the opportunity lies in including it consistently to strengthen the positive perception.

Results

Good projection for the potato market which increased 31% in per capita consumption. The cities that consumed the most potatoes in the country were: Bogotá with 54 kg/year, Medellín with 54.4 kg/year, and Manizales with 54 kg/year.

A day of inspiration, many of perspiration.

In design and communication, every opportunity is unique. Our team, our ideas, and our professionalism; many processes are transformed into a moment to address brands, transform thoughts, and solve needs.

Processes with measurable results, continuously striving for efficiency, always working as a team with our clients, creating lasting long-term relationships.

Agile: A revolution in the way we work and think.

When we state that we work in an “Agile” manner, it is much more than a methodology for developing projects that require speed and flexibility; it is a philosophy that implies a different way of working and organizing.

The goal is to develop quality products and services that respond to the needs of clients whose priorities change at an ever-increasing speed.

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